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Privacy Policy

Last Updated: October 19, 2026

Waterfront Solutions (“Waterfront Solutions,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we may collect, use, disclose, and protect information when you visit our website, submit an online form, use our chatbot, communicate with our AI receptionist, communicate by text or email, or otherwise interact with our services.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • name;
  • email address;
  • telephone number;
  • project location;
  • project type;
  • project description;
  • preferred contact method;
  • information submitted through forms;
  • information submitted through our chatbot;
  • information provided during phone calls;
  • communications you send to us;
  • other information you voluntarily provide.

Our website may also automatically collect limited technical information such as browser type, device information, IP address, pages visited, and general website usage information.

2. How We Collect Information

We may collect information:

Directly From You

For example, when you:

  • complete a contact or project inquiry form;
  • request an estimate or consultation;
  • use our chatbot;
  • call our business;
  • interact with our AI receptionist;
  • text or email us;
  • opt in to SMS communications;
  • otherwise provide information to us.

Automatically

Certain website technologies may automatically collect information about how visitors interact with our website.

Through Service Providers

We may use vendors and technology providers to operate our website, CRM, forms, chatbot, phone systems, AI receptionist, email, SMS messaging, scheduling, and related business services.

3. How We Use Your Information

We may use information we collect to:

  • respond to inquiries;
  • evaluate potential projects;
  • contact you regarding requested services;
  • schedule consultations or project-related meetings;
  • prepare or discuss estimates;
  • provide project updates;
  • respond to current or former customers;
  • provide customer service;
  • maintain internal business records;
  • operate and improve our website and communication systems;
  • maintain security and prevent fraud or misuse;
  • comply with legal obligations;
  • communicate with you according to your preferences and consent.

4. AI-Assisted Communications

Waterfront Solutions may use automated or AI-assisted systems to answer calls, collect information, summarize conversations, route inquiries, and assist with follow-up.

Information you provide during these interactions may be processed by service providers that support our communication systems.

These tools are used to help us communicate more efficiently and are not intended to make binding commitments regarding pricing, scheduling, warranties, project acceptance, or other contractual terms.

5. SMS and Text Messaging

If you voluntarily provide your mobile number and consent to SMS communications, Waterfront Solutions may send you text messages regarding your inquiry, project, scheduling, estimate, consultation, project updates, customer service matters, or other communications related to services you requested.

Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP.

For assistance, reply HELP, call 616-900-8358, or email [email protected].

Consent to receive SMS messages is not a condition of purchasing goods or services.

6. SMS Consent and Mobile Information

We do not sell your mobile telephone number or SMS consent information.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors providing support services, such as customer service, is permitted.

Text messaging originator opt-in data and consent will not be shared with third parties or affiliates for their own marketing or promotional purposes.

SMS-related information may be processed by telecommunications providers, messaging platforms, CRM providers, and other service providers solely as necessary to operate and deliver our messaging services on our behalf.

7. How We May Share Information

We may disclose personal information when reasonably necessary to operate our business and provide services.

This may include sharing information with service providers that assist us with:

  • website hosting;
  • customer relationship management;
  • online forms;
  • chatbot services;
  • AI-assisted phone communications;
  • email;
  • SMS/text messaging;
  • scheduling;
  • analytics;
  • project management;
  • IT and technical support;
  • other business operations.

We may also disclose information:

  • when you authorize us to do so;
  • when required by law, court order, subpoena, or other legal process;
  • when necessary to protect our rights, customers, employees, property, or safety;
  • in connection with a business transfer or reorganization where permitted by law.

We expect service providers to use information only for legitimate and authorized purposes consistent with the services they provide.

8. Sale of Personal Information

Waterfront Solutions does not sell personal information for monetary compensation.

We do not sell or share SMS opt-in consent information for third-party marketing.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

  • respond to inquiries;
  • manage customer relationships;
  • administer active or completed projects;
  • maintain business records;
  • comply with legal obligations;
  • resolve disputes;
  • protect our legal rights.

Retention periods may vary depending on the type of information and applicable requirements.

10. Information Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic communication, telephone system, or information system can be guaranteed to be completely secure.

11. Third-Party Websites and Services

Our website may contain links to third-party websites or use third-party services.

We are not responsible for the privacy practices, content, or security of websites or services that are not operated by Waterfront Solutions.

We encourage users to review the privacy policies of third-party services they use.

12. Your Choices

You may contact us to request that we update or correct certain personal information you have provided.

You may also request to stop receiving certain communications.

For text messaging, reply STOP at any time to unsubscribe.

You may continue to receive communications necessary to complete services you have requested or otherwise permitted by law.

13. Children

Our website and services are intended primarily for adults seeking construction-related services.

We do not knowingly collect personal information from children under 13 through our website.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or services.

The “Last Updated” date at the top of this page indicates when this Privacy Policy was most recently revised.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Waterfront Solutions
4591 Leonard St. NE
Grand Rapids, MI 49525

Phone: 616-900-8358
Email: [email protected]